/* The Founder Who Scaled — Scale Up Business Solutions brand alignment */
:root {
  --bg: #ffffff;
  --bg-section: #EEFBFF;
  --bg-card: #ffffff;
  --primary: #13273a;
  --primary-muted: #222222;
  --accent: #00488f;
  --accent-hover: #003870;
  --accent-soft: rgba(0, 72, 143, 0.12);
  --success: #00a884;
  --border: #CBEBF5;
  --text: #222222;
  --text-muted: #13273a;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: 'Poppins', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  color: var(--text);
  background: var(--bg);
}

.container {
  width: 100%;
  max-width: 960px;
  margin: 0 auto;
  padding: 0 1.5rem;
}

/* Header */
.header {
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--border);
}

.logo {
  font-size: 1rem;
  font-weight: 600;
  color: var(--primary);
  letter-spacing: -0.01em;
  text-decoration: none;
}

.logo:hover {
  color: var(--accent);
}

/* Hero */
.hero {
  padding: 4rem 0 5rem;
}

.hero__intro {
  font-size: 0.95rem;
  color: var(--text-muted);
  margin: 0 0 1rem;
  font-style: italic;
}

.hero__headline {
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  font-weight: 700;
  line-height: 1.2;
  color: var(--primary);
  margin: 0 0 1rem;
  letter-spacing: -0.02em;
}

.hero__pain {
  font-size: 1.05rem;
  color: var(--accent);
  font-weight: 500;
  margin: 0 0 2rem;
}

.hero__subhead {
  font-size: 1.15rem;
  color: var(--text-muted);
  margin: 0 0 2rem;
  max-width: 50ch;
}

.hero__timeline {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem 1rem;
  padding: 1.5rem 2rem;
  background: #F3FCFF;
  border-radius: 12px;
  border: 1px solid var(--border);
  margin-bottom: 1.5rem;
}

.timeline-step {
  display: flex;
  align-items: center;
  gap: 0.5rem;
}

.timeline-step__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 2rem;
  height: 2rem;
  padding: 0 0.5rem;
  font-size: 0.875rem;
  font-weight: 700;
  color: var(--accent);
  background: var(--accent-soft);
  border-radius: 6px;
  flex-shrink: 0;
}

.timeline-step--highlight .timeline-step__num {
  color: var(--success);
  background: rgba(0, 168, 132, 0.15);
}

.timeline-step__label {
  font-weight: 500;
  color: var(--primary);
  font-size: 0.95rem;
}

.timeline-step__arrow {
  color: var(--text-muted);
  font-weight: 500;
  font-size: 0.9rem;
}

.hero__proof {
  font-size: 0.9rem;
  color: var(--text-muted);
  margin: 0;
}

.hero__links {
  font-size: 0.95rem;
  margin: 1rem 0 0;
}

.hero__links a {
  color: var(--accent);
  text-decoration: none;
  font-weight: 500;
}

.hero__links a:hover {
  text-decoration: underline;
}

@media (max-width: 640px) {
  .hero__timeline {
    flex-direction: column;
    align-items: flex-start;
    padding: 1.25rem;
  }

  .timeline-step__arrow {
    display: none;
  }

  .timeline-step::after {
    content: '↓';
    color: var(--text-muted);
    font-size: 0.9rem;
    margin-left: 0.25rem;
  }

  .timeline-step:last-child::after {
    display: none;
  }
}

/* Comparison */
.comparison {
  padding: 4rem 0;
  background: #F3FCFF;
}

.comparison__title {
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--primary);
  text-align: center;
  margin: 0 0 2rem;
}

.comparison-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.comparison-card {
  padding: 1.5rem;
  border-radius: 12px;
  border: 1px solid var(--border);
  background: var(--bg-card);
}

.comparison-card--before {
  opacity: 0.85;
}

.comparison-card--after {
  border-color: var(--accent);
  background: rgba(0, 72, 143, 0.06);
}

.comparison-card__label {
  display: block;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--text-muted);
  margin-bottom: 0.75rem;
}

.comparison-card--after .comparison-card__label {
  color: var(--accent);
}

.comparison-card__text {
  margin: 0;
  font-size: 1rem;
  color: var(--text);
  line-height: 1.5;
}

.comparison-card__text--secondary {
  margin-top: 0.5rem;
  font-size: 0.95rem;
  color: var(--text-muted);
}

.comparison-card__note {
  margin: 1rem 0 0;
  font-size: 0.85rem;
  color: var(--text-muted);
  font-style: italic;
}

@media (max-width: 640px) {
  .comparison-grid {
    grid-template-columns: 1fr;
  }
}

/* Proof Section */
.proof-section {
  padding: 4rem 0;
  background: var(--bg);
}

.proof-section__title {
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--primary);
  margin: 0 0 1.5rem;
}

.proof-quote {
  margin: 0 0 1.5rem;
  padding: 1.25rem 1.5rem;
  background: var(--bg-section);
  border-left: 4px solid var(--accent);
  border-radius: 0 12px 12px 0;
}

.proof-quote cite {
  display: block;
  margin-top: 0.75rem;
  font-size: 0.9rem;
  color: var(--text-muted);
  font-style: normal;
}

.proof-section__bridge {
  margin: 2rem 0 0;
  font-size: 0.95rem;
  color: var(--text-muted);
  font-style: italic;
}

/* Growth Experts */
.growth-experts {
  padding: 4rem 0;
  background: var(--bg-section);
  border-top: 1px solid var(--border);
}

.growth-experts__title {
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--primary);
  margin: 0 0 1.5rem;
}

.growth-experts__list {
  margin: 0 0 1.5rem;
  padding-left: 1.5rem;
}

.growth-experts__list li {
  margin-bottom: 0.75rem;
  color: var(--text);
  font-size: 0.95rem;
  line-height: 1.55;
}

.growth-experts__list li strong {
  color: var(--accent);
}

.growth-experts__bridge {
  margin: 0;
  font-size: 0.95rem;
  color: var(--text-muted);
  font-style: italic;
}

/* CTA */
.cta {
  padding: 4rem 0 5rem;
  background: var(--bg-section);
  color: var(--primary);
  text-align: center;
  border-top: 1px solid var(--border);
}

.cta__headline {
  font-size: 1.5rem;
  font-weight: 700;
  margin: 0 0 0.75rem;
  color: var(--primary);
}

.cta__subtext {
  font-size: 1rem;
  margin: 0 0 1.5rem;
  max-width: 40ch;
  margin-left: auto;
  margin-right: auto;
  color: var(--text-muted);
}

.cta__button {
  display: inline-block;
  padding: 0.875rem 2rem;
  background: var(--accent);
  color: white;
  font-weight: 600;
  font-size: 1rem;
  text-decoration: none;
  border-radius: 50px;
  transition: transform 0.15s, box-shadow 0.15s, background 0.15s;
}

.cta__button:hover {
  transform: translateY(-2px);
  box-shadow: 0 4px 16px rgba(0, 72, 143, 0.3);
  background: var(--accent-hover);
}

@media (prefers-reduced-motion: reduce) {
  .cta__button:hover {
    transform: none;
  }
}

.cta__button:focus {
  outline: 2px solid var(--accent);
  outline-offset: 2px;
}

.cta__reassurance {
  margin: 1rem 0 0;
  font-size: 0.9rem;
  color: var(--text-muted);
}

/* Footer */
.footer {
  padding: 1.5rem 0;
  border-top: 1px solid var(--border);
}

.footer__text {
  margin: 0;
  font-size: 0.8rem;
  color: var(--text-muted);
}

.footer__text a {
  color: var(--accent);
  text-decoration: none;
}

.footer__text a:hover {
  text-decoration: underline;
}